brand value proposition

Executives and their governing boards, within the current financial turbulence that most companies are experiencing, are being forced to re-evaluate strategies, cut costs and re-deploy employees and other resources to provide some return for shareholders. These leaders seem to be seriously challenged with growing revenue organically and are finding it hard to demonstrate value and…

“When employees are kept informed instead of projecting an attitude of ‘I just work here’, they come across to customers as ‘I can help because I am in the know’” – ANON Whilst it is true that any possibility of a “personal touch” and “face-to-face” experience has been taken out of customer interactions, almost totally…