“Good marketing makes the company look smart. Great marketing makes the customer feel smart” (Joe Chernov, CMO at Insight Squared) Consumers buy from trusted sources. Balancing good quality and helpful content with influential marketing initiatives allows the customer to see your company as a trusted industry leader. Of course, marketing and advertising are necessary expenses/investments…

Leadership behaviour that is not aligned to corporate values, political gamesmanship, silo-building, power struggles and ineffective communication practices all create mixed messages which confuse organisational employees. Instead of an environment where everyone is focused on strategic objectives, the organisational context is characterised by distraction, insecurity and frustration. Staff become uncertain – not sure of expectations…

Most employees seem to have been on the receiving end of the workplace bully at some stage in their respective careers. The concept was probably first documented by Andrea Adams in 1992 in her book: “Bullying at work: How to confront and overcome it”, but the practice has existed for many centuries. Workplace bullying is…

In medicine, particularly optometry and ophthalmology, refraction is a clinical test in which a phoropter may be used by the eye care professional to determine the eye’s refractive error and the best corrective lenses to be prescribed. A series of test lenses in graded optical powers or focal lengths are presented to determine which provides…

“Business leaders are increasingly focusing on risks that threaten to disrupt the fundamental assumptions of their organisations’ strategies. Prioritising such risks has become increasingly crucial – these risks cannot be handled in typical organisational silos, and they can destroy sources of value creation for the business. Yet, they also have the potential to form the…

Many people don’t ever reach their personal or professional dreams because they limit themselves – e.g. a limiting thought like “it’s not what you know, but who you know” possibly holds you back from placing yourself in a position where you intentionally look and apply for new opportunities. Limiting thoughts produce doubt and doubt retards…

Human energy, a property tied closely to one’s motivation, is a resource that we all have. The human being is designed this way – little boys and girls are able to act out a story, run a race, build a tree-house, etc.; teenagers and young adults are able to invest time and effort into building…

Politically-charged workplace environments are detrimental to building a culture of trust and respect. They break down attempts at synergy amongst teams and develop the “silo effect” between departments. This type of “one-up over you” mentality reduces efficiency in the overall operation, diminishes morale and may contribute to the demise of a productive company culture. Typically…