brand

During a family Sunday lunch, we ended up reminiscing about when we were children – little children. My mother likes to tell the story of me being a toddler, sitting strapped into my seat on the back seat of the vehicle and my dad driving passed a KFC outlet. Apparently, as soon as I noticed…

Brand reputation and corresponding trust are critical for the ongoing growth and sustainable development of a company. Ram Charan, author of What the CEO wants you to know, noted: “Without customer’s trust, the rest doesn’t matter”. In fact, Hank Paulson, U.S. Secretary of the Treasury, emphasised the need for growing trust in his statement: “Our…

During one of many visits to the beautiful island-country of Madagascar, between workshops in Antananarivo for government employees, I managed to squeeze in a few sight-seeing hours and tour the city. My guide took me to see many varieties of lemurs, government buildings that harked back to North Korean architecture and to some of the…