Businesses worry about new technologies, but customers are the ultimate disruptors (Suman Sarkar: “Customer-Driven Disruption”) The key to survival in this era of changing customer needs is to focus on and address them quickly so that customers don’t switch to the competition. Since a few bad reviews, social media posts or angry tweets from customers…
The stated customer service value proposition in much advertising and branding endeavours differs from company to company, but fundamentally attempts to suggest to the prospective or current customer that “we are here for you”. We will do things smarter, better, faster and more professionally. We will make it easier for you. We will provide you…
The gesture of showing appreciation seems to be a lost art. A simple “thank you” may go some way to add warmth to any relationship, but in reality just represents common courtesy. Authentically-demonstrated appreciation, however, develops the emotional connection in relationships and solidifies the customer’s patronage. Smart businesses know that showing customers how much they…
Having to travel frequently for my consulting and workshop facilitation activities and having to subsequently endure the sometimes arduous processes within international airports (transfer, check-in, security, customs and immigration), especially within Africa, I have found that my primary goal in the embarkation procedure is to get to the business lounge as unscathed as possible. The…
Having family and friends around over New Year is always special, giving one a chance to catch up with the progress of each other’s lives. We currently have friends from Huntsville, Texas, staying with us for a month. Huntsville is a small city of 38 500 inhabitants, has Sam Houston State University (with 18 000 students) and is…
